SERVICES
Are you getting the most out of your marketing budget? Do you know how well your campaigns and SEO are holding up against competitors in your industry? We’ve got you covered with our auditing services that gives you insight on how to optimize your campaigns or SEO to reach full visibility!
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to search engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
Any work that’s done on the actual website such as titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.
Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.
No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.
These are 3 and 4 letter targeted phrases that are beneficial to the client’s business. They can be easier to rank, but also produce strong buying results because they often convert better than generic terms.
Google My Business is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.
Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos, and getting reviews is an advantageous to inclusion in this area of Google search.
Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Holyfield Media Marketing tracks over 1 million key terms allowing us to quickly see fluctuations in a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.